Second edition · 2026 – 2027
Judging is done only on what you send. There is no physical inspection — the judges see your photos and videos and nothing else. Shoot the full set correctly and your work is judged on its merit; shoot it loosely and you lose points you have already earned on the model.
The one rule everything else follows
Every BEFORE photo must have an identical AFTER. Same position, same angle, same framing, same distance, same light — so the judge compares the work, not the photography.
Before
The model looks straight into the camera. No eye makeup, nothing applied to the lash area.
After
Exactly the same frame once the work is finished — same position, same framing.
Why Shows the face and eyes in a neutral reference position, then the final impact, overall symmetry and how the result sits on the face.
Before
Model lying down, white patches under the eyes, no mapping applied. Shot from above — from where you sit at the head — or slightly from behind.
After
The same position and the same angle, after the extensions are applied.
Why Documents the starting point and the working context with no pre-mapping visible, then compares start and finish under identical conditions.
Before
Tight, sharp, well-focused frame with the model looking forward — one photo of the model's right eye, one of the left eye.
After
The same two frames after the work is finished, eye by eye.
Why Shows the natural lashes and their initial direction, then attachment, direction, evenness, density and separation side by side.
Before
Same tight frame, model looking upward — right eye and left eye, one photo each.
After
The same two frames after the work is finished, eye by eye.
Why Reveals the full length of the natural lashes and, afterwards, the upper line and the structure of the work.
One clear, detailed photo of the element you actually used in this work, so the judges can confirm that the material and the technique match the nomination the entry is registered in. Photograph it:
Sharp, correctly focused and close enough to see its shape, opening, base, thickness and structure.
What the photo shows, by nomination
Model lying down, eyes open, natural lashes. Film both eyes slowly and steadily, from one side to the other, so the starting point is clear and there are no previous extensions.
The same overview once the work is done — same position, same distance, same light. Move slowly so attachment, evenness and direction can be seen.
Remember The before video documents the starting point and proves there are no previous extensions. The after video lets the judges check attachment, evenness and direction. The judges can only score what they can see — film slowly, hold the camera still, no sudden movements. No filters, no colour adjustments, no speed-ups and no cuts.
Sound The videos must keep you anonymous. No voices — yours, the model's or anyone in the background — no music, and no other sound that could identify you or the work. The simplest way: record without sound, or mute the clip before you upload it.
On top of the before/after photos and the two videos, Lash Lift needs a set of side photos: one BEFORE and one AFTER for each eye, with the eye open. They show the natural curl before, the direction of the lashes and the lift obtained. Lash Lift has no technical photo.
Not allowed
Required of every file
Editing of any kind is strictly forbidden and can lead to a penalty or disqualification.
You may send only the mandatory files, or add extra photos and videos up to 25 files per entry. Extras support your presentation — they never replace anything on this list.
The full rulebook
This guide covers what to photograph and film. The rulebook covers everything else: the nominations and their technical limits, the model rules, how judging works and the prizes.
Technical rules, judging and prizes